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ReLiveTex

THE PLANET ASKS FOR A MORE SUSTAINABLE FASHION

In 2050 we will need 2 planets: resources will not be enough to feed the over 9.5 billion inhabitants of the Earth. Increase in consumption and climate change have brought forward the date of the Earth Overshoot Day, i.e. the day on which all the resources available for the current year have been used: in 2000 it was October 4, in 2019 on July 29 .

The fashion supply chain also plays an important role in this trend. The garments we wear have required huge volumes of raw materials, water, energy, chemicals to be produced and all this has a very high environmental cost.

According to a study by the Ellen McArthur Foundation, fashion uses 53 million tons of fiber in one year. 97% of these materials are virgin and less than 1% of the raw materials used come from recycling. The fashion industry is considered responsible for 10% of global CO2 emissions, 20% for global pollution of the oceans and for the production of around 21 billion tons of waste per year. Continuing to maintain the same production and consumption model, warns a research from the Boston Consulting Group, the waste generated by fashion increases by 57 million tons every year.

But luckily things are changing.

Consumers and businesses have understood that the future of the planet is also in their hands. They understood that it is necessary to produce and consume with more responsibility, to use renewable energy, to eliminate dangerous chemicals from production processes, to reduce waste, to extend the life of materials. And above all it is necessary to transform the materials that we too often downgrade to waste into resources, giving them new life.

In other words, it is necessary to move from a ‘linear’ production and consumption model to a ‘circular’ economy.

OUR VISION

Maeba International has the principles of the circular economy in its DNA.

We were born 15 years ago to recover materials considered production surpluses and scraps from textile companies and bring them back to the market. In a period in which the fashion system faces the difficult management of ever-increasing quantities of fabric at the end of the season, Maeba International has specialized in the collection, sorting, control and sale of fabrics that stylists and garment makers choose to create new garments. An operation that has a double result: the volumes of textile waste are reduced and by using second life raw materials the resources necessary to produce virgin fabrics are saved.

Over the years, Maeba International has removed tons of fabrics from the risk of being buried in company warehouses or worse than ending up in landfills or incinerators, giving them new life.

Our manufacturing process involves three phases, at the end of which the recovered fabric is ready for a new collection:

  • Recovery of materials and transport from the supplier company to the control laboratories of Maeba International,
  • Verification of the technical specifications and quality level of the fabric and coding of the material,
  • Preparation of the sample to be offered to our international customers and display of the fabrics in the company showrooms.

THE ADVANTAGES FOR SUPPLIERS AND CUSTOMERS

  • By collaborating with Maeba International brands and manufacturers of fabrics and textile accessories, they can extend the life cycle of their products and avoid treating them as waste,
  • Choosing second life fabrics as an alternative to new production fabrics allows our customers to significantly reduce the CO2 load of a garment and create a more sustainable fashion.

ReLiveTex

With the ReLive Tex logo, Maeba International takes another step towards a more sustainable fashion.

Applied on a selected range of fabrics, ReLive Tex certifies that they have been removed from devaluation processes (landfill or incinerator) and promoted to new uses as required by the objectives expressed by the Circular Economy Package of the European Union (directive 2018/851).

ReLive Tex is a type II environmental assertion congruent with the provisions of ISO 14021 – point 7.8.1.1 C. and obtained after an inspection audit carried out by Centrocot spa.

It is the first environmental assertion that concerns the processes of the recovery of fabrics and highlights the transparency and traceability of the operations carried out by Maeba International.

Choosing fabrics marked with the ReLive Tex logo allows you to characterize your collection in terms of sustainability.

Choosing to entrust Maeba International with fabrics deemed no longer interesting for your productions rather than treating them as waste means making the circular economy principles your own, thereby effectively reducing the environmental footprint of industrial fashion processes.

ReLiveTex, the history of a logo

We have reflected a lot on how to synthesize our idea of ​​sustainable textile in a logo.

The choice fell on a textile weave in which a dark green thread appears that recalls the incoming fabric. The subsequent revaluation of the fabric is evoked by the white weave while the outgoing fabric, ready for its new life, is represented by a light green weave. The same shades are reported in the wording ReLive Tex.

The ReLive Tex label is also sustainable: we have chosen to use recycled paper and to apply it to the fabric only using a metal staple to facilitate its removal as well as using materials which are easily allocated to their respective recycling bins.

Discover the world of ReLive Tex fabrics by clicking here!